Today, more than ever, data is at the heart of the beauty world. For this sector, customer knowledge is a real game-changer! But how can CRM boost your sales and improve your brand's profitability?
In an interview with Estelle Ballot, Céline Bokobza, CRM & Engagement Director at Avent Media, decodes one of her best beauty cases for “Le Podcast du Marketing”: the case of the dermo-cosmetic brand Avène, part of the Pierre Fabre Group.
This episode looks at
- Creating proximity with the consumer
- How to generate brand preference
- The strategy for reactivating inactive customers
By helping the Avène brand overhaul its CRM strategy, Avent Media won two awards this year:
- the TOP PERFORMER silver prize in the Cas d'Or du Digital Marketing performance 2024 competition
- the data prize - The Media Leader 2024
A high-performance data campaign rewarded thanks to a global action plan, finely implemented by our experts!
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