Why does digital marketing need a new model?
Digital marketing is more powerful than ever, but also more fragmented and complex. Brands find themselves juggling multiple agencies: strategy, creation, media, influence, CRM, data...
This silo model hampers efficiency, dilutes results, and creates friction where there should be synergy. It is to meet this challenge that our group Olyn introduces Olyn ONE, a new integrated approach, designed to meet the concrete challenges of today's brands.
A model designed to overcome fragmentation
Traditionally, brands surround themselves with an ecosystem composed of a media agency, a creative studio, a consulting firm, a CRM team, an influence center... Each one operates within its own perimeter, with its own tools, its own reading of the objectives. This organization, although specialized, often creates lags, delays and a loss of readability on the results.
Olyn ONE breaks these silos. By combining the expertise of its agencies under the same strategy WOO, Avent Media and Mozoo, the group proposes a new way of conceiving digital marketing: global, fluid, driven by data, amplified by artificial intelligence.
A team of digital marketing experts at your service
The model is based on a strong belief: to be effective, a marketing strategy can no longer be compartmentalized. It must be built in a logic of continuity between brand strategy, the origination, the media broadcast, the customer data management And theperformance analysis.
Far from simple pooling, OLYN ONE relies on a collaborative ecosystem where each entity maintains its independence and specialization, while contributing to a shared strategy. This hybrid operation allows each customer to benefit from The power of a collective And of the agility of a tailor-made partner.
The success of such a vision depends on the talents that carry it. This is why OLYN has surrounded itself with complementary profiles: brand strategists, paid media experts, experts in paid media, CRM specialists, data analysts, creatives, content producers, influencers... A complete team, united by the same ambition: build marketing that is at once intelligent, creative and impactful.
Brands need partners who can think and execute a 360° vision without compromise. OLYN provides this answer with a transversal approach, driven by data, technology and people. — Harrys Melki, CEO of OLYN.
This diversity of skills, combined with a results-oriented culture, allows the group to support more than 500 brands in 5 countries, on projects with high added value.
It is an ambitious but pragmatic vision. A promise of clarity in a complex world. And a model designed to meet the requirements of today, without giving up tomorrow's innovation.
Get a head start and cContact us to find out more or request a personalized audit!
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