It is as part of an innovative campaign orchestrated by Avène and designed by the teams of Olyn Group, that Claudia Nadjar, Development Director and Partner at Olyn Group, participated in the Café de l'Influence Last October 10, an event organized by the media People on the Internet. This concept brings together more than 100 communication and marketing professionals, specialists in social networks and The influence, for an enriching round table.
During this event, Claudia presented a strategic collaboration with Michou, a Gen Z icon, aiming to break the codes of skincare. This activation focuses on promoting self-confidence and brings new life to Avène's anti-acne range.
This two-month campaign (September/October 2024) is based on a multiplatform strategy, with the presence of Michou in the subway, in points of sale, a dedicated landing page, and of course, on social networks, through the content of the influencer and the brand.
The results speak for themselves: the campaign has already led to an increase in sales, with sold-out products in several parapharmacies!
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