The Digital Powerhouse
Olyn Group is the synergy of six unique brands, fully dedicated to driving advertisers' growth. By unlocking their strategic, creative, and performance potential, we empower each client to become a leader of change, making a broader impact.
Marketing strategy
Creative studio
Acquisition, data & CRM
Influence & social media
Performance & ROI
Display media
Creativity and performance driving impact.
For 15 years, agility, creativity, and performance have defined us. Thanks to the complementarity of its brands, Olyn Group offers brands powerful 360° support, drawing on five complementary digital and omnichannel areas of expertise.
Agility thinking and agile resources, to anticipate and step ahead.
From strategy and creation, acquisition, CRM and social media, we master every level of digital marketing. By tailoring our services to your unique needs and challenges, our multi-disciplinary teams ensure optimal performance in an ever-evolving digital landscape.
Reactivity and unity for a collaboration with confidence.
Our passion for excellence and performance is matched by our commitment to safety, particularly in data collection and protection. With a proactive policy focused on prevention and compliance with standards, we ensure consistency and reliability.
Avent, Mozoo, WOÔ, Skaze, Hipto and GTR Suite: find out how each entity empowers.
Acquisition data
CRM strategy
Qualified traffic
Drive to store omnichannel
Local marketing
Sampling
Data at the service of performance
Why
- To create immersive digital experiences centered around the user.
- To implement effective CRM and acquisition strategies.
What
Unparalleled creativity: Crafting digital experiences that captivate users through compelling storytelling.
Acquisition of Qualified Data: We excel in data acquisition by implementing strategic approaches, offering valuable insights to personalize digital experiences and optimize results.
Holistic strategies: Each campaign is designed with a clear vision, powered by qualified data, to ensure the best results for the growth of your brand.
Who
A team of passionate visionaries and data architects. From UX strategists to cutting-edge developers and data acquisition experts, we work together seamlessly to create immersive experiences.
CRM
Relationship marketing plan
Tone of voice
What
Reviving the relationship with the database by enhancing KPIs.
This includes analyzing communications, redesigning the eCRM strategy (communication types, messaging, touchpoint frequency, testing optimal days and times for content dispatch, and implementing reactivation mechanisms)
Results
- All-time high engagement rate, maintained over time.
- Reactivation of 30% inactive contacts
- Unsubscription rate decrease
- 2 awards won: Media Agency of the Year (2024) from The Media Leader in Data category plus Silver Award at the Digital Cas d'Or (2024) in Top Performer category
Acquisition
Relationship marketing plan
Sales
What
Enriching the database with new contacts to generate immediate online sales.
Launching a 3-step campaign: data collection with profile qualification/presentation of the breadth of the website/Relationship Marketing Plan (RMP) to maximize the conversion of newly added prospects.
Results
- Exceeded the targeted number of generated leads.
- 3.9 immediate ROI
Video production
Media amplification
Tiktok
Brand content
Creation at the service of innovation
Why
Media - Digital - Social: We are a social content factory! Our aim? To be your creative partner, to streamline your content production while maintaining a strong creative thinking and a social strategic vision.
What
We design a world of revolutions! Media culture and performance serve brands: - strategy and creativity - production - post-production - activation.
Who
The team of creators : more than 50 creative, agile and effective talents who create, produce and diffuse memorable brand stories that meet the challenges of today and tomorrow.
Rebranding
Creation
Broadcast
What
- Two diffusion sentences with different messages and objectives.
- Interactive formats and videos.
- 5 creative variations.
- Distribution through a secure Customer Due Diligence, targeted audience: 18-55 yo.
Results
- +9M impressions
- 81.9% visibility
- 1.94% CTR
- 70.76% VCR
- 14.94S Time spent
Conception
Production
Broadcast
What
For Paris 2024 Olympic and Paralympic Games, FranceTV approached us to imagine and produce a 10 episodes program to be broadcasted in the evening on their channels. The programs were to be sponsored by Sephora featuring the beauty of athletes through their personal and social struggles.
Results
- 10 episodes
- 6 months of primetime broadcast
- Content replicated and diffused on Social Media
Programmatic
Visibility
Traffic
Conversion
Programmatic in multi-leversstrategy
Why
Understand, plan, activate and optimize actions to offer an innovative and efficient omnichannel Trading Desk.
What
Our job is to support you in your advertising needs by combining human and technological expertise and design effective omnichannel digital campaigns.
Who
The team of conductors. We orchestrate your programmatic campaigns on all digital formats to provide success and performance.
Qualified traffic
Conversion
What
Support the TUI brand to find the right balance between distribution volume and relevant targeting. Implementation of an acquisition and retargeting campaign.
Results
- Display: 0.30% CTR
- 80% conversions recorded on Display & Video 360 DSP from Google (DV360)
- ROI greater than 3
- Low CPM on DV360
Display
Retargeting
What
Two international campaigns with Eva Herzigova and Kate Moss were deployed in several European countries (France, England, Spain, Germany, Italy). To attract new users, Google Analytics data from Zadig & Voltaire was used to analyze the effectiveness of campaigns and the generated traffic.
Users who had already interacted with the brand had been contacted using SKAZE, thus making it possible to combine the volume and quality of visits to generate sales.
Results
- X3 average session length during the campaign
- 30% lower bounce rates
- 80% new users
Social media
Influence strategy
Brand content
UGC
Event
Community management
Celebrity
The power of influence and community
Why
To develop influencer/social media/brand content strategies and campaigns with confidence thanks to organized project management and innovative creative concepts.
What
As expert and creative partner, WOÔ offers global and tailor-made support to boost the reputation, conversion and consideration of your brand through influence campaigns designed to highly perform.
Who
The team of influencers. At the heart of WOÔ is a dynamic team of influence marketing specialists. These passionate collaborators build partnerships with key influencers, cultivating authentic relationships to amplify your message within engaged communities.
Influence
Co-creation
Store traffic
What
5 years of successful collaboration between WOÔ and Lancaster! When co-creation and casting boost sales and brand awareness in a long-term collaboration! What's at stake? Rejuvenate the target and put women back at the heart of an authentic communication to create a loyal community of committed consumers.
Results
- 20M reach/year
- 100k swipe up/year
- +50% sales on commercial milestones
- 2,000 content posted by content creators since the beginning of the collaboration
Influence
Social media
Innovation
What
An innovative and efficient partnership with Philips Versuni to maximize the impact of its products on digital and social networks. Thanks to a tailor-made strategy combining creative content and social activations, we have amplified the visibility of key ranges while promoting audience engagement.
Results
- 65M cumulative audience
- 150 content creators
- +21.7% followers
Leads
CRM
Conversational
An ultra personalized prospecting model
Why
To provide sales forces with exclusive and highly qualified leads, directly integrated into the CRM, to convert more easily and quickly.
What
A unique lead generation solution that relies on the power of social media audiences and on conversational technologies to collect as much relevant data as possible throughout the sales journey.
Who
The team of experts. We use conversational technologies (chatbots, AI) and an advisor who is well informed about the needs of the consumer is made available for an ultra-personalized, and humanized relationship.
Lead
Acquisition
What
AI and digital technology are reinventing the customer journey in health insurance. A highly qualified acquisition strategy has been put in place for the Hueber Assurances Group including real-time enrichment according to needs and the allocation of prospects to the right agents for treatment, contributing to an optimized conversion.
Results
Gain of 15 agents transferred to other value-added tasks
Drive to store
Lead generation
Lead management
Local marketing
The power of highly qualified traffic
Why
To help advertising brands generate leads and increase sales with a powerful and automated Store Locator.
What
Customized support allowing consumers to find your brand in their close area. We ensure local visibility by relying on a careful strategy implemented on search engines.
Who
A strategy and traffic team, GTR Suite team is made up of meticulous strategists who understand the subtleties of generating qualified traffic at the point of sale. From data analytics to geolocation experts, they optimize every aspect to maximize the efficiency of your points of sale.
Store locator
Lead management
Data
What
Leader in its sector, Mavin brand expected to improve its application to increase customer inquiries and make it easy to find retailers' points of sale. Thanks to cutting-edge functionalities developed by GTR Suite, the site has seen a considerable increase in the number of leads - boosting in-store sales too.
Results
- 50% increase in store sales
- Incoming requests for quote increased significantly on the app
- Setting up automated tracking and follow ups
Store locator
Automatisation
Traffic
What
Pavailler wanted to be more visible in Google searches and target its distributors using geolocation. GTR Suite supported the brand with a Store Locator and a Lead Generation module to convert visits into requests for quotes. The automatic rules implemented also facilitate day-to-day management for the brand.
Results
- Organic traffic share increased from 32 to 60%
- Store locator sharing 17% of total traffic
- Requests for quote increased significantly