The Digital Powerhouse
Olyn Group brings together 4 strong brands to help advertisers grow. By unleashing their strategic, creative and performance potential, we offer each of our customers the means to become leaders of change by making an impact on a larger scale.
Creativity and performance driving impact.
For 15 years, agility, creativity, and performance have defined us. Thanks to the complementarity of its brands, Olyn Group offers brands powerful 360° support, drawing on its complementary digital and omnichannel areas of expertise.
Agility thinking and agile resources, to anticipate and step ahead.
From strategy and creation, acquisition, CRM and social media, we master every level of digital marketing. By tailoring our services to your unique needs and challenges, our multi-disciplinary teams ensure optimal performance in an ever-evolving digital landscape.
Reactivity and unity for a collaboration with confidence.
Our passion for excellence and performance is matched by our commitment to safety, particularly in data collection and protection. With a proactive policy focused on prevention and compliance with standards, we ensure consistency and reliability.
From Olyn One to WOO, Avent Media and Mozoo, discover how each entity merges.
Communication strategy
Brand experience
360° content
Performance marketing
An integrated offering that makes a difference
Why
An integrated, all-in-one solution to unleash the full potential of the Olyn Group for companies and brands needing to regain control of their marketing and communications strategy: less dispersion for greater consistency and results.
What
Thanks to a full-funnel vision and a 100% integrated model, we combine the power of brand experience and precision marketing with an effective, in-depth understanding of customer issues, from awareness to consideration to transformation.
Who
The team of difference-makers: an agile and efficient team that imagines a future where every brand, through its actions, becomes a transformative player.
Influence
Social media
Innovation
What
An innovative and effective partnership with Philips Versuni to maximize the impact of its products on digital and social networks. Thanks to a tailor-made strategy combining creative content and social activations, we amplified the visibility of key ranges while promoting audience engagement.
Results
- 65M cumulative audience
- 150 content creators
- +21.7% followers
Event
Influence
Brand content
Social media
Data
CRM
What
Enabling brands to speak out differently and women to shine alongside the Paris 2024 Olympics. The aim: to inspire a whole generation of women thanks to a 360 system supported by influential women, committed brands and an exceptional event uniting physical and online communities.
Results
- +600K impressions
- +100M reach
- +5K event attendees
- +5K UGC content
- + 500 influencers present
- 2 awards won: Cas d'Or (multiplatform category) / Trophées du marketing digital (JO category)
Acquisition data
Social media
Creative strategy
CRM strategy
Qualified traffic
Drive to store omnichannel
Local marketing
Sampling
Data at the service of performance
Why
- To create immersive digital experiences centered around the user.
- To implement effective CRM and acquisition strategies.
What
Unparalleled creativity: Crafting digital experiences that captivate users through compelling storytelling.
Acquisition of Qualified Data: We excel in data acquisition by implementing strategic approaches, offering valuable insights to personalize digital experiences and optimize results.
Omnichanel strategy: Each campaign is designed with a clear vision, powered by qualified data, to ensure the best results for the growth of your brand.
Who
The team of customer strategy visionaries and data architects. Experts in acquisition, social media, CRM and UX work together to make your data creative.
CRM
Sampling
Conversion
Collecting reviews
What
High conversion stakes for prospects who have never been converted, yet are activated regularly.
Implementation of an addressed sampling campaign and an adapted PRM.
Results
- 200+ immediate sales
- 100+ very positive reviews left to enrich product sheets and boost conversion
- >90 % intent to buy
Acquisition
Relationship marketing plan
Sales
What
Growth of the database to develop e-shop sales. Recommendation of a long-term collection mechanism with an associated PRM, playing on seasonality to maximize the conversion of recruited prospects.
Results
- Collection surpassed!
- Incredible immediate ROI
Media amplification
Creative strategy
Performance
Broadcasting
Media strategies at the serviceof brands
Why
As a partner in creative, data-driven activations, Mozoo designs concrete, measurable solutions to help you achieve your media objectives.
What
We offer creative, omnichannel media strategies, powered by our predictive model, based on our data and AI.
Our goal: to maximize the attention and effectiveness of your campaigns in premium and affinity environments.
Who
The Paris-based team of creative, media and data experts, bringing together 40 talents to support over 300 brands and deliver more than 4,000 innovative campaigns, across all digital channels and formats.
Rebranding
Creation
Broadcast
What
- Two diffusion sentences with different messages and objectives.
- Interactive formats and videos.
- 5 creative variations.
- Distribution through a secure Customer Due Diligence, targeted audience: 18-55 yo.
Results
- +9M impressions
- 81.9% visibility
- 1.94% CTR
- 70.76% VCR
- 14.94S Time spent
Conception
Production
Broadcast
What
For Paris 2024 Olympic and Paralympic Games, FranceTV approached us to imagine and produce a 10 episodes program to be broadcasted in the evening on their channels. The programs were to be sponsored by Sephora featuring the beauty of athletes through their personal and social struggles.
Results
- 10 episodes
- 6 months of primetime broadcast
- Content replicated and diffused on Social Media
Social media
Influence strategy
Brand content
UGC
Event
Community management
Celebrity
The power of influence and community
Why
To develop influencer/social media/brand content strategies and campaigns with confidence thanks to organized project management and innovative creative concepts.
What
As expert and creative partner, WOO offers global and tailor-made support to boost the reputation, conversion and consideration of your brand through influence campaigns designed to highly perform.
Who
The team of influencers. At the heart of WOO is a dynamic team of influence marketing specialists. These passionate collaborators build partnerships with key influencers, cultivating authentic relationships to amplify your message within engaged communities.
Influence
Co-creation
Store traffic
What
5 years of successful collaboration between WOÔ and Lancaster! When co-creation and casting boost sales and brand awareness in a long-term collaboration! What's at stake? Rejuvenate the target and put women back at the heart of an authentic communication to create a loyal community of committed consumers.
Results
- 20M reach/year
- 100k swipe up/year
- +50% sales on commercial milestones
- 2,000 content posted by content creators since the beginning of the collaboration
CRM
Relationship marketing plan
Tone of voice
What
Re-enchanting the relationship with the database by improving KPIs.
Communication analysis, overhaul of eCRM strategy (type of communications, messages, frequency of speaking, testing of sending days and times, reactivation mechanics, etc.).
Results
- Historical engagement rate maintained over time
- Reactivation of 30% of inactive customers
- Lower unsubscribe rate
- 2 awards won: Media Agency of the Year 2024 The Media Leader data category & Cas d'Argent aux Cas d'Or du Digital 2024 Top Performer category