Avent Media and Marie-Claire join forces to honor women through sport.
At the dawn of a major sporting craze, Avent Média & Marie-Claire have joined forces to put all women, all beauties and all bodies in the spotlight. It's an opportunity for the partner brands to bring their communities into the heart of this summer's most influential sports village.
The first GAMECHANGEHER event took place on July 10, bringing to a close an unprecedented 360° experience in partnership with Marie-Claire.
The concept
Connect brands and their communities to the power of women, around the values of sisterhood, uniqueness, empowerment and sharing!
Women with inspiring stories gathered around an affinity media and committed brands, thanks to a space of expression combining media, influence, production and events, in an iconic, sporty and summery location.
Programming
An exclusive program representing over 22M reaches, designed to promote female empowerment: Talks, sports games, brand corners, creative spaces, testimonials, events, challenges, DJ sets, happenings and exceptional guests.
The event
An immersive playground, halfway between influence and events, to let partner brands shine and their values resonate.
Over 1,500 of France's leading female content creators came together with artists, athletes, Marie-Claire readers and the general public. A moment of sharing, conviviality and good humor hailed by the entire audience and the artists present.
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